Ali Merchant

Ali Merchant

Director

An attorney-at-law, Ali brought his fiercely combative skills to Advertising. The rest, as they say, is history. In 35 years, he has fought the cases of small and big brands; national and international clients like Procter & Gamble, Johnson & Johnson, Philips, National (Japan), Brooke Bond, Eureka Forbes, Adani, YES BANK, Force Motors, Wagh Bakri and Karnataka Tourism, to name a few.

Prior to co-founding Triton with Munawar Syed, he was Deputy Managing Director of Everest Advertising Pvt. Ltd. Ali earned his stripes at Bozell & Jacobs (USA) and Saatchi & Saatchi (UK).

He is actively involved with the International Advertising Association and the Rotary Club of Bombay, besides being a Member of the Managing Committee for the Council of Fair Business Practices.

Munawar Syed

Director

Having spent over 40 years in the business, Munawar Syed has his finger on the pulse of what works in Advertising. An astute account planner, with piercing insights, he ensures there’s perfect harmony between the creative and the commercial angles; guaranteeing success for his clients while bolstering the financial stability of Triton.

Munawar is a staunch advocate of a Management approach that kicks off a faster growth pattern for brands. Yamaha, Cadilla, Hamdard, Parle, JK Tyres, JK Helene Curtis and Paras Pharmaceuticals are a few noteworthy examples.

Munawar was Managing Director and President of Everest Advertising Pvt. Ltd. before he co-founded Triton with Ali. He is keenly involved with the Advertising Standards Council of India and a faculty member on several postgraduate institutes of Advertising and Marketing

Munawar Syed
Surojoy Banerjee

Surojoy Banerjee

Director

‘Joy’, as he’s fondly known, is an IIM K alumnus with over 4 decades of advertising experience.

His staggering category experience ranges from cigarettes to beverages; biscuits to chocolates; refrigerators to air conditioners; automobiles to heavy vehicles; infrastructure to steel; power to petroleum; cement to banking and insurance.

He was Director on the board of RK Swamy BBDO, secretary of the Public Relations Society of India and a committee member of the Bombay Chamber of Commerce.

He has also been a visiting faculty member at various premier management institutes.

Preeti Sawarkar

CEO - ZtoA Marketing Solutions

Is she an ideator? Is she a strategist? She’s Preeti Sawarkar, a veteran in Marketing Communications, Retail Branding and Brand Activation programmes for over 16 years! Throughout her career, Preeti has worked on the most high profile brands across categories and industries.

She’s here now to nurture and grow ZtoA and to equip brands with strategic planning, knowledge management and research, creative services and brand communication development. Preeti is confident that with her experience and expertise, she will take ZtoA to the next level of excellence.

When she’s not immersed in making brand experiences come alive, Preeti is busy bringing up her three children, supervising their education and also whipping up the most incredible traditional Rajasthani dishes.

Preeti Sawarkar