What turns a shopper into a buyer and insights into action? With the help of strategy integrated communications, we create boundary pushing experiences.

As the forces impacting the retail industry get stronger, the need of the hour is to add more bricks and sell more. We at ZtoA engage and influence the customer on their retail journey by empowering the brand with timeless insights. We believe in creating seamless brand experiences across all retail marketing touch points with a focus on personalized customer journeys.

Today’s audiences are more in control than they have ever been of their life and they aspire to have better standards of living. In light of this, shoppers are more mindful of what they buy and from whom. Every purchase sheds light on the audiences’ desires, ambitions, aspirations and purchasing power. With the rising opportunities, the retail industry must rise to the occasion and swear to make its impact. To do so, you need hands that will cement the brand’s influence on culture thereby attracting customers to your brick and mortar.

On this journey of acquiring customers, what makes retail big is their ability to interact with people on a one-on-one basis and create loyalists. Count on ZtoA to help optimize the shopping experience by engaging customers at every touch point and exploring opportunities to create brand fans. We at ZtoA believe in the power of creativity. We create solutions rooted in human insight to bring about the immediacy of sales.

Here are a few of the services covered under the broad concept of Retail activation:

Retail Visibility

  • Merchandising
  • Branding
  • Displays

Trade Activations

  • In Shop Promotions
  • Wholesale Sell Out / Mandi Activations

Channel Expansion

  • Retail Seeding / Last Mile
  • Geo Tagging